To humorously and literally illustrate the purpose of Postevand's carton water containers, inter.agcy created an AR filter for Instagram, in close collaboration with a visual artist. The filter shows an animated Postevand carton jumping up and down on a plastic water bottle. It uses AR to locate the surface area in your field of view and place the, sound accompanied, animation. Spreading a message like this, through social media, becomes a playful and inclusive way for observers to interact with a brand. AR Filter by: Yilmaz Sen, Sound by: Jesper Nørbæk
To humorously and literally illustrate the purpose of Postevand's carton water containers, inter.agcy created an AR filter for Instagram, in close collaboration with a visual artist. The filter shows an animated Postevand carton jumping up and down on a plastic water bottle. It uses AR to locate the surface area in your field of view and place the, sound accompanied, animation. Spreading a message like this, through social media, becomes a playful and inclusive way for observers to interact with a brand. AR Filter by: Yilmaz Sen, Sound by: Jesper Nørbæk